Research methods

Understand the method before you run the analysis.

Research Malaysia focuses on method selection, assumptions, instrument preparation, analysis logic and interpretation in plain language.

Σ

Quantitative

Design surveys, define constructs, plan samples and prepare analysis workflows.

  • Descriptive statistics
  • Reliability and validity
  • Regression foundations
  • PLS-SEM workflow
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Qualitative

Develop interview designs and transparent approaches to coding and theme development.

  • Semi-structured interviews
  • Sampling rationale
  • Coding and theme development
  • Qualitative reporting

Mixed & Applied

Plan studies that combine evidence sources or address an applied organisational problem.

  • Design sequencing
  • Evidence integration
  • Case-study planning
  • Decision-oriented reporting
Method workflow

A method should follow the research question—not the software.

Use a structured sequence so that analysis choices remain traceable to the study design.

1

Question

Identify what must be described, explained, compared, predicted or explored.

2

Design

Select a design that can produce evidence relevant to that question.

3

Measure

Operationalise constructs or prepare qualitative protocols and sampling logic.

4

Analyse

Use techniques appropriate to the design and quality of the data.

5

Interpret

Explain what the evidence means for the research questions, theory and practice.